Lisa R. Carter Selected As 2015 Illinois Super Lawyers Rising Star

Posted by on Jan 22, 2015 in News & Articles | No Comments
Lisa R. Carter Selected As 2015 Illinois Super Lawyers Rising Star

I’d like to share some fantastic news with you. I’ve been named by Super Lawyers magazine as one of the top young lawyers in Illinois.  I’m listed on the Rising Stars list in this month’s issue of the magazine. Lawyers are asked to nominate the best attorneys who are 40 or under, or who have been practicing for 10 […]

Trademark a Color – A Killer Legal Tool To Kickstart Your Marketing Strategy

Posted by on Jan 20, 2015 in Branding | No Comments
Trademark a Color – A Killer Legal Tool To Kickstart Your Marketing Strategy

As a business owner, you have many tools at your disposal to build your brand.   Your marketing strategy is only limited by your creativity.  Now is a good time to consider whether you should trademark a color to distinguish your brand. Many well-known retailers use color as part of their marketing strategy.  Take the Tiffany & […]

What Are The Rules For Unsubscribe Requests?

Posted by on Jan 16, 2015 in Marketing | No Comments
What Are The Rules For Unsubscribe Requests?

You know you need to include an unsubscribe link in your e mail newsletter.  Here are the rules on how you must honor the unsubscribe request. In last week’s post, we discussed what types of emails require an option to unsubscribe.  The CAN-SPAM Act also governs how you must honor the unsubscribe request and what […]

American Entrepreneur: You Don’t Have To Invent Something To Make Millions Off Of It

American Entrepreneur: You Don’t Have To Invent Something To Make Millions Off Of It

Comer Cottrell didn’t invent the Jheri Curl, but he commoditized and marketed it in a unique way that enabled him to build a multi-million dollar company. In 1970, Cottrell founded Pro-Line Corp., a black hair care company.  Shortly after its founding, the company began selling do-it-yourself Jheri Curl kits.  These DIY kits changed the face […]

Protect Your Brand + Protect Your Wallet

Posted by on Jan 6, 2015 in Promotions | No Comments

The United States Patent & Trademark Office is unveiling a new reduced fee application on January 17, 2015.  If the application meets certain criteria, the regular application fee is reduced by $50 down to $225. I will match the fee reduction with a $50 discount off my regular $550 flat fee for consultation and application preparation.  […]

Do I Need To Include An Unsubscribe Link in My Emails?

Posted by on Jan 5, 2015 in Marketing | No Comments
Do I Need To Include An Unsubscribe Link in My Emails?

  Any marketing book worth its salt these days will tell you to get your prospects’ email addresses and send them targeted correspondence.  You should do this.  You shouldn’t break the law though. When you implement your email marketing plan, make sure you’re obeying the law for providing a mechanism so people can opt-out/unsubscribe from […]

Join Lisa R. Carter at Dev Bootcamp for Hack the Law: 5 Big Legal Questions (and Answers) for Startups

Posted by on Nov 11, 2014 in Live Events | No Comments

Join attorney Lisa Carter to discuss five of the big legal questions for those running startups, working for startups, or thinking about launching startups: 1. Unpaid Interns: Can You Do It or Not? 2. Employees vs. Independent Contractors 3. Use Contracts, Not Handshakes: Why A Handshake Means Nothing 4. Non-disclosure Agreements And What They Mean […]

Innovation Motivation: Startups Aren’t Just For the Coasts

Innovation Motivation: Startups Aren’t Just For the Coasts

In modern day discussions about American business, the conversation often focuses on the coasts and leaves the Midwest out of the conversation.   While there’s no denying the robust nature of the startup success seen in Silicon Valley, there’s far more to be written in this country’s story of 21st century entrepreneurship and innovation. As Steve […]

Buy 4 Classes, Get the 5th Free: What Small Business Owners Should Know About Prepaid Bundles

Posted by on Nov 6, 2014 in Retail Industry | No Comments
Buy 4 Classes, Get the 5th Free: What Small Business Owners Should Know About Prepaid Bundles

A common business practice is to sell bundles or packs of services at a reduced rate to encourage customer loyalty through savings on services they frequently purchase.  By “packs of services” I’m referring to a scenario where a customer can pay up front for 5 yoga classes or 10 car washes, often for a reduced […]