American Entrepreneur: Build Your Brand and Protect It

American Entrepreneur:  Build Your Brand and Protect It

There’s a fantastic series on PBS called Pioneers Turned Millionaires.  One of the people they featured in the first season was Henry John Heinz of Heinz ketchup fame. Although the series tells his complete story, I’m going to focus on just one part, how he built and protected his brand. We’re all familiar with ketchup […]

American Entrepreneur: You Don’t Have To Invent Something To Make Millions Off Of It

American Entrepreneur: You Don’t Have To Invent Something To Make Millions Off Of It

Comer Cottrell didn’t invent the Jheri Curl, but he commoditized and marketed it in a unique way that enabled him to build a multi-million dollar company. In 1970, Cottrell founded Pro-Line Corp., a black hair care company.  Shortly after its founding, the company began selling do-it-yourself Jheri Curl kits.  These DIY kits changed the face […]

American Entrepreneur: How One Woman Made the World’s Drink Uniquely American

American Entrepreneur: How One Woman Made the World’s Drink Uniquely American

  Many people are familiar with the creamy spiced drink that tastes like fall and smells like a very happy place. We call it chai.  In the United States, we identify that with a very specific drink when in fact “chai” is just the word for tea in India. And in most parts of the […]

American Entrepreneur: Smart Entrepreneurs Know What They Don’t Know

Posted by on Sep 19, 2014 in American Entrepreneur | No Comments
American Entrepreneur:  Smart Entrepreneurs Know What They Don’t Know

The story of Sacagawea was one of my favorite bedtime stories as a child, in part because the main character was a woman and boy was she smart.  Meriwether Lewis and William Clark were fantastic explorers in their own right.  But they were smart and savvy enough to know that they were outside their depth […]