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What Are The Rules For Unsubscribe Requests?

Posted by on Jan 16, 2015 in Marketing | No Comments
What Are The Rules For Unsubscribe Requests?

You know you need to include an unsubscribe link in your e mail newsletter.  Here are the rules on how you must honor the unsubscribe request. In last week’s post, we discussed what types of emails require an option to unsubscribe.  The CAN-SPAM Act also governs how you must honor the unsubscribe request and what […]

Do I Need To Include An Unsubscribe Link in My Emails?

Posted by on Jan 5, 2015 in Marketing | No Comments
Do I Need To Include An Unsubscribe Link in My Emails?

  Any marketing book worth its salt these days will tell you to get your prospects’ email addresses and send them targeted correspondence.  You should do this.  You shouldn’t break the law though. When you implement your email marketing plan, make sure you’re obeying the law for providing a mechanism so people can opt-out/unsubscribe from […]