What Your Esthetician Can Teach You About Business Planning
I always try to stress the importance of business planning, in part, because there is no substitute for having a good sense of where you want your business journey to take you. Sure, things may change along the way, and that’s fine.
But if you don’t know where you’re going and how you plan to get there, the journey won’t be nearly as much fun as that road trip of your youth that was light on a plan but heavy on thrills.
Having a business plan means that when split second decisions need to be made about your business, you can do so because the overall plan for your business is a part of who you are. You have a consistent idea about the short and long-term goals of the business and all decisions are made through that lens.
This is especially important when you’re ready to hire a lawyer. When a lawyer begins helping you plan your business (deciding on entity type, evaluating trademark needs, etc.), she can best serve you when you are clear about your goals.
Think of it as going in to see a doctor for a diagnosis but only giving her 2 of your 5 symptoms. She can maybe make a diagnosis based on that, but it will be far more accurate if she’s aware of all 5 symptoms.
So if you don’t want to do a business plan for your own sake, at least do it so that you can get the most bang out of your buck with your lawyer. She can give you the best service when she has all your goals and plans in mind.
If you need assistance with your business plan, there are lots of free services:
Small Business Administration – http://www.sba.gov/
Illinois Small Business Development Center – http://ilsbdc.biz
Women’s Business Development Center – http://www.wbdc.org/
SCORE Chicago – http://scorechicago.org/